The Juicery

Brand Identity

Based in Dublin 2, The Juicery provide freshly-made cold-pressed juices along with a range of nutritious snacks and wholefoods. The identity is a modifed version of Geogrotesque Stencil that sought to encapsulate both the nature of the store's output and also the high-quality processes as well as the homemade, organic and wholesome nature of the produce that is made instore. By isolating the tap aspect of the logo, I developed a secondary icon for use as a distinctive label and also as an icon for any potential app development.

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