Osborne Financial

Brand Identity

Osborne Financial is an independent brokerage service providing financial advice on mortgages, investments, pensions and protection products. The company provides a ‘bespoke’ service that is personalized and tailored to the individual needs of each client. With a focus on creating long-term rapport, the identity was required to establish Osborne Financial as a distinctive, premium and trusted independent consultancy. I therefore designed an identity with a dark, limited colour scheme and sentence-case wordmark that would attract a discerning clientele, but also be approachable enough to not feel overly aloof in the mould of an outright luxury brand. The logo references stacked coins which are abstracted out of the ‘O’. This works as a distinctive icon in its own right and can then also be used as part of a simple, overall graphic language.

Similar Projects