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IDA Mervue Logo Identity

Mervue Smart Travel is run by the IDA, promoting more sustainable commuting options for businesses and employees based in Mervue Business Park in Galway. I designed a logo and an information leaflet encouraging more walking, cycling and public transport for the initiative. The identity needed to look friendly, informative and environmentally positive. It was then deployed across various promotional campaigns such as Car Free Day and Bike Week.

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