Louise Kennedy is one of Ireland's foremost fashion designers, producing exquisitely crafted womenswear and accessories since 1983. Since 2017, I have designed lookbooks, campaign brochures, invitations, e-vites and other promotional and branding items for Louise’s various season launches and other customer events. As Louise’s rigourously choreographed campaign shoots have taken place at locations as diverse as the historic rural grandeur of Ballyfin Demesne to Capital Dock's modish urban opulence; the design of the campaign brochures invited a more editorial style approach that captured not only the variety each season had to offer, but sought to express the story of each uniquely-crafted fashion shoot.