Squaredot
An Intro to Inbound


'An Intro to Inbound' is an ebook produced by inbound marketing agency Squaredot, highlighting the benefits of using an inbound, content-driven marketing strategy over traditional marketing techniques, particularly in the areas of self-promotion and in engaging a specific customer base. The text made reference to the The Wizard of Oz so I used this as an illustrative visual device throughout, a yellow-brick road tied the spreads together in an informal way that contrasted well against the usual sterile aesthethic of marketing reference documents.


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