An Intro to Inbound

'An Intro to Inbound' is an ebook produced by inbound marketing agency Squaredot, highlighting the benefits of using an inbound, content-driven marketing strategy over traditional marketing techniques, particularly in the areas of self-promotion and in engaging a specific customer base. The text made reference to the The Wizard of Oz so I used this as an illustrative visual device throughout, a yellow-brick road tied the spreads together in an informal way that contrasted well against the usual sterile aesthethic of marketing reference documents.

Next Project 〉