Brand Identity

Datavax is B2B security software developed by PSI Mobile that uses controlled hacking techniques to test the durability and resistance of IT infrastructure. I developed the name ‘Datavax’ based on the idea of a vaccine. In the same way a doctor would innoculate a patient with a small dosage of a disease in order to build up antibodies, Datavax behaves similar to a vaccine against potential threats and viruses. I then carried this concept through the visual identity that included a logo design, colour palette, typographic suggestions, visual language and suggestions on implementation across digital.

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